App Annie has posted a helpful retrospective of the mobile-app ecosystem in 2014, and some of the data points are interesting.
For starters, Google Play outpaced Apple’s App Store in terms of total downloads, although Apple remained well ahead with regard to total revenue generated by mobile apps.
Second, multiple categories of apps enjoyed explosive growth, with messaging apps (WhatsApp, etc.), mobile video, travel and transportation apps leading that charge. “Super casual gaming,” as defined by games such as Flappy Bird (remember that one?), also had a superb year, with one or more apps in that category ending up in the top 10 downloads for both Apple’s App Store and Google Play for 10 months last year.
For social networking, photo and video apps, user demographics skewed more female, while gaming remained slightly more male:
Worldwide, the top apps of 2014 on both Apple’s App Store and Google Play included Facebook Messenger, Facebook, WhatsApp Messenger, Instagram, and Skype; top games included Candy Crush Saga, Subway Surfers, My Talking Tom, Farm Heroes Saga, and Clash of Clans.
Images: App Annie