As it heads toward an estimated US$250 million initial public offering, cloud storage and collaboration provider Box is thinking outside, well, itself.
The nine-year-old company introduced an alternative to its traditional per-user pricing on Wednesday, as well as its first service that doesn’t rely on customers storing their data with Box.
Box has built its business on giving enterprises a place to store files for easy access and sharing by employees, partners and customers. It claims 25 million users. They can tap into the platform through Box’s own software or integrate it with desktop and mobile applications using APIs (application programming interfaces). There are more than 35,000 developers building services on the Box platform, the company says.
The growth of cloud-fed mobile computing is a big part of the promise for Box’s future, co-founder and CEO Aaron Levie said in a keynote address at the company’s developer conference in San Francisco.
“We go from a world where our addressable market was 650 million information workers around the world … to a world now, because of mobile computing, where we’re going to have 1.3 billion information workers by next year,” Levie said.
Box is sticking with its cloud story as it prepares for an upcoming IPO for which the company filed paperwork on Monday. But it’s also exploring different ways to make money from its existing business and to expand beyond that foundation.
On Wednesday, the company introduced platform pricing, in which enterprises can pay a set price for Box’s technology, infrastructure and services regardless how many users may take advantage of what they put together. Until now, the only defined way to pay has been per seat.
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Box to Offer Usage-based Pricing, File Conversion Service